Every time I’m at a book festival, I learn something new. This summer I shared a table with author Sylvia Hubbard at Sterlingfest, and learned to give attendees permission to pick up your book and browse through it. “It’s okay to touch it!” Sylvia told a man who was intently studying the cover. When he started reading with evident concentration, she asked him what part he was looking at. He then read aloud to her as if auditioning for the starring role in the movie version of her book. He was quite the entertainer!
It dawned on me that getting passersby look through your book is an important step towards making a sale.
Another idea from Sylvia is to pass out little swag bags to anyone who makes a purchase.
Here are more ideas I’ve learned over time.
12 Tips for Book Festivals:
- Bring a tablecloth in a color that will accent your books. I like having a cloth long enough to hide anything I stash under the table.
- Think vertical to create interest. Use easels, a tall stack of books, a framed poster or sign. (FYI, Sylvia mentioned that some venues no longer allow tall, free-standing banners because they block attendees’ views)
- For outdoor festivals, make sure what’s on your table will withstand a strong wind (pack tape, string, rubber bands, paper, and markers. I’ve even packed painted rocks)
- Set out promotional material: business cards, rack cards, book markers, flyers, brochures, candy, etc. Have something to hand to anyone who may be interested in buying your book for their e-reader. Rack cards are great because you can include a lot of information (see mine below).
- Make yourself approachable – don’t sit with your head down, fiddling with your phone. I like to ask passersby if they’re readers, then ask what kind of books they like to read. Remember, everyone at a book festival is there for a reason. It might be for your book.
- If you’re sharing a table with another author, it’s rude to talk about your book when they’re looking at your tablemate’s book. Keep quiet and wait your turn.
- Stand if you can. A tall stool works well if you need to sit.
- Practice your elevator pitch. Offer a few quick sales points. I mention my finalist awards and that my book has over 70 positive reviews on Amazon.
- Don’t be pushy. Give shoppers time and space to think.
- Remind people that signed books make great gifts.
- Keep a price list handy in case you leave someone else in charge of your table while you grab lunch or
use the restroom.
Surviving a slow book festival
It’s torture to sit through a slow book festival, but most authors will have deal with this unfortunate experience at some point. It’s hard to know exactly what happens at some events. I remember one humid 95-degree summer afternoon at the outdoor Ann Arbor Book Festival where the few people who walked through just seemed anxious to hurry out of the sun.
So what do you do when there’s no customers?
The good news is you are at an event full of fellow authors! These are your people! Network. Make connections. Ask them where else they’ve done author events, what works for them at events, what conferences they’ve been to, how they write, what they write.
Pass out your business card. Offer to feature other authors on your blog; ask if you can write a guest post for theirs. A book festival is the perfect opportunity to share and learn.
My rack card:
Rack cards are 4″ by 9″ in size, and they fit upright in a plastic stand. Their job is to convey information at a glance.
I made the QR code for the card below for free using flow code. It takes the viewer directly to the book information on my website.
I design and order my cards from Vistaprint but you could easily print your own brochure or flyer. A free program for making graphics of all kinds is Canva.
Thank you for visiting!
Linda K. Sienkiewicz is a writer, poet, and artist.
Learn more about her multi-award winning novel, In the Context of Love.
Learn more about her picture book, Gordy and the Ghost Crab.
Learn more about her poetry chapbook, Security
Visit LinkTree for all her social media links.
“With tenderness, but without blinking, Linda K. Sienkiewicz turns her eye on the predator-prey savannah of the young and still somehow hopeful.” ~ Jacquelyn Mitchard, author of the #1 NY Times Bestseller, Deep End of the Ocean
Buy now: Amazon | Barnes & Noble | IndieBound
Publication announcement: Linda’s essay “My Horrible Celebrity Crush” is included in this new anthology from McFarland Books!
IDOL TALK: Woman Writers on the Teenage Infatuations that Changed Their Lives
In the midst of acne, social anxiety and training bras are the teen idols that make adolescent life a little more bearable. Whether their cutouts are plastered on bedroom walls or hidden behind locker doors, there is no denying the impact of these stars on young women. This collection of new essays explores with tenderness and humor the teen crushes of the past 50 years–from Elvis to John Lennon to Diana Ross–who have influenced the choices of women, romantically or otherwise, well into adulthood.
IDOL TALK will invite readers to a Ya-Ya Sisterhood-type pajama party as authors share “true confessions” of their own celebrity obsessions. Included are deeply personal musings about such stars as Elvis, Paul McCartney, Michael Jackson and Davy Jones as well as some nontraditional idols including Bobby Orr, Baryshnikov and Raymond Burr and more.
Edited by Elizabeth Searle and Tamra Wilson
Foreword by Peter Noone
Format: softcover (7 x 10), 252 pages, 70 photos
Lots of good tips, Linda. Thanks.
These are great. Sylvia is so friendly and open. One thing that doesn’t work is yelling to people to “Come on, look at my book!” I did one arts & craft show with several authors. We were the only people selling books. I quietly told my table mate that if shoppers were readers, nothing would keep them away from the book table. If they weren’t, nothing would get them to approach.