Because “There’s too much sensationalism, misinformation, and polarization in the world today,” Mark Zuckerberg said, users’ newsfeeds will now prioritize meaningful social interactions over relevant content. It will be a major overhaul to change the feed after Facebook was called out on spreading false news from untrustworthy sources during the 2016 presidential election.
Zuckerberg thinks the solution is to have the “community determine which sources are broadly trusted.”
Really?
What you want more of. Maybe.
So, Facebook intends to give less priority to news articles, posts from brands, pages you like, and crazy viral videos (aka bait click). What you’ll likely see more of is your neighbor’s gardening/dinner/vacation pictures, news about that fabulous party you weren’t invited to, and your high school friend’s political opinions.
Great.
“To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed,” says Adam Mosseri, the head of Facebook’s News Feed team. That sounds creepy, but what it means is an algorithm takes account of your likes, comments and shares, and acts accordingly.
I guess we should act accordingly with what we like.
The debate over what’s better for you
Apparently Facebook wants to make you feel better.
Facebook believes passive consumption of information — surfing, shopping websites, perusing silly videos — can negatively affect your mood.
However, A 2016 study published in Current Opinion in Psychology found that social media increases negative comparisons. The more people scroll through others’ happy status updates, exciting vacation photos and beautiful family moments, the worse they feel. Many people feel a mood slump after scrolling Facebook. Studies show they also feel as if they’ve wasted time.
According to a 2014 study published in Computers in Human Behavior, “People don’t experience the same emotional decline when they surf the Internet. The toll on mental health is unique to Facebook.”
What I look for
I admit certain feel-good posts exhaust me, especially those that are repetitive: “Look at my beautiful life. Here’s more of my beautiful life….” It’s not that I don’t think this person’s life isn’t beautiful, but after a point it seems self-indulgent.
I like to read mini-stories from my friends: How a vacation made them feel. Their reaction to the news, and why. A philosophical quote that made them think. How a family member inspired them. Changes they’re making in their life. Questions. Surprises. Jokes. Human interest stories. Vacation photos from unique places I may never travel to.
What do you look for? Do you ever get the Facebook blues?
Business pages
Concerning these upcoming changes, here’s a notable headline: “The Future of Social Media Marketing Depends on How Zuckerberg Chooses to Regulate Influencers” (Forbes).
That’s a scary thought if you have a business page! I have two, my author page and my book purse page.
I wonder if Facebook Author pages might be relegated to the dust bin of social media after these new changes. Will we have to pay to get followers to see our posts?
Apparently quality engagement matters. Mosseri says: “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”
It’s up to you to make your business page stand out. So that means we authors have to work even harder.
What about you?
Do you see these changes as a positive or negative thing?
Keep in mind, if you still want to see posts from your favorite brands and/or publishers, there are options under the News Feed tab on Facebook so you can prioritize the pages that you are most interested in. Whatever or whoever you interact with by liking and commenting affects what you see. You can also unfollow people without unfriending them, or snooze people and pages.
You can basically tailor your feed yourself so that it makes you happy. It takes time and a certain amount of tweaking, but it can be done.
Linda K. Sienkiewicz is the author of the award-winning novel In the Context of Love, a story about one woman’s need to tell the truth without shame.
Angelica had always suspected there was something deeply disturbing about her family, but the truth was more than she bargained for.
Sarton Women’s Fiction Finalist
Eric Hoffer Book Award Finalist
Readers’ Favorite Finalist
USA Book News Best Book Finalist
Great Midwest Book Fest Honorable Mention.
“…at once a love story, a cautionary tale, and an inspirational journey.” ~ Bonnie Jo Campbell, author of National Book Award Finalist, American Salvage, and critically acclaimed Once Upon a River,and Mothers, Tell Your Daughters
“With tenderness, but without blinking, Linda K. Sienkiewicz turns her eye on the predator-prey savannah of the young and still somehow hopeful.” ~ Jacquelyn Mitchard, author of the #1 NY Times Bestseller, Deep End of the Ocean
Buy now: Amazon | Barnes & Noble | IndieBound
Cynthia Harrison says
Linda, Hi from my beautiful life in sunny Florida (where it rained all day yesterday…) I love seeing family photos, photos of Clementine, any pet or kid photos, really. My cousins’ selfies because she’s so beautiful. I like story posts too, especially funny ones. Vacation pictures are good. I liked when you posted yours from Poland. What I would like is to be able to see all latest posts in an order of friends I prioritize. I know they say you can do that but in reality I get posts from people I don’t know before those from good friends, like you. Although I saw this post first! So maybe it’s working :))
Linda K Sienkiewicz says
I always fear I post too many pictures of my grandkids or dog… I mean, I think they’re adorable, but when is it sharing and when is it simply boasting? I have such a wide range of people with different lifestyles as friends, too.
I’m really glad you saw my post from my author page!
I hope the sun is shining for you today. 🙂
nelnan says
A very helpful article, Linda. Facebook does make me unhappy sometimes, though I look forward to some photos. I enjoy sharing a family trip with a private group, especially since, in my case, it is a rare affair. A book I’m reading (has a 4-letter word in the title but really good) mentions how maddening it can be to always see everyone’s sterling, glorious life, then to compare to one’s own.
https://vestabooks.com/products/the-subtle-art-of-not-giving-a-f-ck?utm_medium=cpc&utm_source=googlepla&variant=50954713351&gclid=CjwKCAiAqbvTBRAPEiwANEkyCLT7BT76-LjzAp1yoIu7HBqHTROI5fhrvMjW52nemV7saV2J_yJCihoCL_wQAvD_BwE
I recommend it.
Linda K Sienkiewicz says
I think comparison is almost inevitable at times. Some peoples’ lives seem charmed. I always ask myself “Are they really?” and “Is my life not charmed?” We all have value and beauty and grace, no matter our experiences or looks or wealth — we need to stay open to that. Self love.
I do know someone with depression who deleted their Facebook account and they are much happier. They don’t miss it at all. (I think that’s pretty amazing, actually!!)
RYCJ says
Hello, Linda. Thanks for the info. Good to know. Hopefully FB will get on top of this so that we all can enjoy more of what we like;-) I, for one, am tired of scrolling to get to the happy. LOL.