Linda K Sienkiewicz

Writing life, line by line

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Spelling matters

May 15, 2023 By Linda K Sienkiewicz

spelling matters

You want a bar with that bra?

“You need a bar that suits you…” with an attractive senior woman next a row of lacy, front closure bras.

I spotted this ad on my computer and took a screen shot (note I did not write that I screenshotted it. Screenshotted has to be the most awkward made-up word I’ve ever heard.)

Screen shots aside, it’s true you need a bar that suits you as well as a good fitting bra, no matter your age. By the way, the ad is clever in that the text doesn’t read “no matter how old you are” — old having a negative connotation. If the ad writer could get that much right, how did they screw up the spelling of bra with bar? Twice?

Proofreaders also matter

SXTIYOU is a real brand. On their webpage, thank goodness, bra is spelled correctly. For this ad, however, they definitely needed an editor for a spelling error that spellcheck would not have caught.

I like the sauciness of the model. She looks as if she’s about to show you just how great that bra, or bar, looks under her white top.

Let’s go out for drinks.


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Linda K. Sienkiewicz is a writer, poet, and artist.
Learn more about her multi-finalist award winning novel, In the Context of Love.
Learn more about her picture book, Gordy and the Ghost Crab.

Learn more about her latest poetry chapbook, Sleepwalker

See LinkTree for Linda’s social media links

Filed Under: Notes on Being Human Tagged With: grammar, spellling

About Linda

Author, poet, artist, cynical optimist, corgi aficionado, crafter & klutz with just enough ADHD to keep it spinning. More here.

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Linda K Sienkiewicz

Writing life, line by line